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Most people believe that only material things have value, things like houses and cars.

Using this logic, creating wealth means attaining and then hoarding these sorts of material things.

Yet no two people really value the same things equally.

Because material things actually have no intrinsic value.

Value is arbitrary, and emanates only from people.

If I have a car, and you value it more than $10,000, and I value $10,000 more than the car, then an exchange of the car for the money is a winning situation for both us; but only because of our different ‘value’ opinions.

But what if we separate the concept of value from money and things material?

Conceive instead that value is created when you serve another, or another serves you.

If you work for someone else, you create value for them or their company, and they give you a paycheck in return.

When someone works for you and delivers value, you pay them for their service.

Our ability to create value and benefit for others is a factor of our natural talents, our attitudes, our relationships, and our ability and willingness to invest and leverage our resources to accelerate our natural abilities.

In other words, your most valuable tool for acquiring wealth is what you have to offer the world in service.

If you think this is just philosophy, think again!

Once you see value as created by individuals through service, you’ll stop investing in things and start investing in your own ability to actively create value.

Nothing else could better eliminate your investment risk and increase your real monetary wealth.

Most people can’t identify the value creation in their investments, and this is exactly what puts them at risk.

The reason life insurance works as a great investment tool is because of the guarantees, cash value, death benefit, and the ability to utilize the policy throughout your life.

This utilization is found in the 20/20 Personal Banking System, which allows you to become your own banker, whereby you benefit from interest being paid to you rather than to a financial institution.

In prosperity,
Michael Isom