3 Basic Rules for Comfort (video)

Key Area [1 of 10] Wealth

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Level 1, 2, 3 (Asleep)
You do not have a plan and if you are honest with yourself, you don’t feel worthy of a plan of any kind in your life. You find that nearly 100% of your mental capital is focused on survival and this scarcity has compressed your vision and will not allow you to see much past today. You are willing to risk everything in and around your life just to survive and the future feels very small.

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Level 4, 5, 6 (Awake)
You have stepped into abundance for the first time and can finally see the importance of a plan. You see others who have a plan and you are committed to creating your own to finally bring stability to your abundance. Although you seek it, the past stories of scarcity are still very strong and seem to kill your motivation to do the painful work to actually create the plan you desire.

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Level 7, 8, 9 (Active)
You have transcended your past stories of scarcity enough to establish a solid basic plan. You are truly feeling abundance entering your world at a level that was previously unimaginable. The idea of returning to the chaos and survival you experienced in the past is unacceptable to you and your focus has begun to shift to expanding your PLAN in order to protect this new level of abundance.

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Level 10, 11, 12 (Accelerated)
You have stabilized abundance and your plan empowers you daily to know that no matter what happens in the world around you, abundance can never be stripped away again. This reality has allowed you to turn your vision to prosperity and for the first time in your life, your purpose of legacy has begun to open up. You are now clear that you will spend the rest of your life putting a dent in the universe by building an empire that you can pass on to future generations who will follow you.

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Key Area [2 of 10] Money

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Level 1, 2, 3 (Asleep)

You live check to check and it doesn't matter how much money you make; it is assured that you will find a way to spend what you have. Your cash flow is inconsistent and unpredictable and your Savings is nonexistent. If one catastrophic event occurred, you know you would be wiped out. You are driven by scarcity to produce and have no plan for your money beyond making sure you have enough to pay the bills in your business and personal life. If you are honest, your business, bills and bank account own you and you have little to no control of your money, it controls you.

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Level 4, 5, 6 (Awake)

You have transcended the check to check lifestyle and have actually got a small reserve in place. Your cash flow is more predictable than it has ever been before and your savings side of money is actually starting to look possible. You are starting to see the light at the end of the tunnel of scarcity but still have no plan for your money beyond making sure that you are paying the business and personal bills. You are saving a small amount each month. You no longer feel controlled by your money and are in some ways starting to feel like you control it now.

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Level 7, 8, 9 (Active)

You have established solid cash flow, and savings plan that is actually in play and you are finding your mind opening to the possibilities of prosperity beyond abundance. You are starting to change your stance with money and instead of it being some kind of a mystery to you it has become one of your greatest employees. You are no longer worried month to month about being able to pay the bills of the business or your personal life and this fact has allowed you to begin considering a bigger future than you previously had before.

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Level 10, 11, 12 (Accelerated)

You live in absolute abundance with money and have learned & executed the art and science of planning, saving, investing and leverage of your money. You have clearly defined beliefs, vision, and purpose around having and leveraging money inside of your plan that allows you maximum control and liquidity of it on your terms and no one else’s. Your cash flow is predictable and expanding monthly while your savings and liquid cash amounts continue to remain not only secure but continue to be leveraged by you to produce even more. You are driven by prosperity to continue to produce. The “protect what you have built” by planning for today and tomorrow allows you to recognize the power that comes in legacy planning of which you are now doing. It is who you are.

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Key Area [3 of 10] Assets

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Level 1, 2, 3 (Asleep)

You do not believe you are worthy of investing and have never looked at yourself as an asset to invest in. You put everyone in your life including employees first while paying yourself last and thus allow them to eat first while you struggle in hunger and scarcity. You feel guilty taking more money for yourself even if the business is booming and rarely consider spending money on you, let alone investing in you. You are happy to invest in the business, but when it comes to putting money into any area of your life that might enhance your enjoyment of it, you say no.

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Level 4, 5, 6 (Awake)

You have grown tired of putting yourself last and this has burst into anger that has forced you to start making changes to the way you see yourself. You have started putting yourself toward the front. You are increasing the amount of money you are willing to draw into your personal life and have actually started setting money aside to expand your own personal happiness. You are still struggling with the guilt of doing this but you are starting to feel a release of pressure. You seem to have made some progress when it comes to investing in YOU.

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Level 7, 8, 9 (Active)

You are now accepting that you are the #1 Asset in your business and life but even with that acceptance you are not fully convinced that this strategy will work in all cases. You are starting to see the clear connection between investing in YOU and your overall wellness and the results in business and life and how you are the source and creator of those results. You are still plagued with residue of guilt of the past. You frequently have to talk yourself off the ledge on certain moves that will force the investment of time, energy and money into YOU first; knowing that as you do so, you can serve more people around you at an even higher level.

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Level 10, 11, 12 (Accelerated)

You know you are the #1 Asset in your business and Life and the concept of the ‘King Eats First’ is not a concept any longer it is a reality backed by action. You have zero guilt around the amount of money you take from the business based upon the value you have and continue to create. You are passionate about investing in the business but have come to realize that one of the best investments in the business is the Investment in expanding and protecting your mindsets and skill sets. You know that your results in business and life are a function of the value you see in YOU and so investing in YOU is Priority #1.

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What is your Self Assessed Ranking?

Key Area [4 of 10] Investments

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Level 1, 2, 3 (Asleep)

You feel clueless when it comes to investing even though you know at some level that you should be investing in something for the future. You have created what you have in business through pure hustle and this has left little to no time for you to consider investing at all. You do not view your current business as an investment and when it comes to investing your mind immediately begins to consider something that is outside of your primary business.

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Level 4, 5, 6 (Awake)

You have started down the path of the INVESTOR and acknowledge that ignorance is not the answer and this has created a desire inside to start studying and investigating this aspect of your world. You have begun to entertain the ideas of investing from many different sources, the stock market, real estate, and multiple other places. Although they seem interesting and a good possibility you are still uneasy about the plans being presented but can see no other alternative and so you begin allocating money outside of your direct control into these diverse assets. Relinquishing control of your money. You still do not see your business as an investment but simply the means to the end of investing.

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Level 7, 8, 9 (Active)

You have experienced the pain of diverse investing in assets that you have little to no control over. You recognize that your Human Life Value assets have a direct impact on your business. You sit back and look at your financial reports and recognize for the first time in your life that your business is by far the #1 producing Investment that you have ever made. You feel a little foolish for your “gambling” style. investing in things you know little about and have begun to see the cost of discounting the goose that lays the golden eggs in your life — Your business, but have not truly made the 100% emotional shift to see that your business is and has been the #1 Investment you have ever made.

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Level 10, 11, 12 (Accelerated)

Your #1 Investment is your business. You value the fact that all your hustle and sacrifice has created the greater investment opportunity in the world for you. You continue to maximize and expand your business knowing that they are the ATM machine you had been unable to see for years. You recognize that your #1 Investment is and has always been your business and this brings a huge sense of simplicity to the game of investing for you. You wake up every day excited about the opportunity to double down and invest in your #1 Investment.

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What is your Self Assessed Ranking?

Key Area [5 of 10] Savings

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Level 1, 2, 3 (Asleep)

You have no strategy for creating, investing and expanding in wealth. You lack cash liquidity and in the back of your mind truly have no solution to the ever changing climate of the economy and the marketplace. Your mindset is one of hope for the future and yet at the same time denial of the reality that no one is coming to save you from yourself. You believe that if you just put your head down and hustle, in the end, the government, or some entrepreneur smarter than you will somehow make everything work out.

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Level 4, 5, 6 (Awake)

You finally have started to create a strategy for money and investing in your business and life. You have also come to understand the massive importance of cash liquidity and have begun to make moves to get more liquid with your money. Your mindset has clearly shifted to “I hold the keys” to my liberation and you realize that there is no way to outsource the planning of your future to someone else. You are committed to continue to expand your plan and strategy for wealth and have begun to build a team to support you in this.

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Level 7, 8, 9 (Active)

You have a clear strategy. You have most of it together but you are still in the “get it locked and loaded” phase. Although the plan is clear making sure all the parts are in place is still a challenge. You have been able to create a powerful strategy for both protection and production but still know that there is testing and proving that will still need to be done to take the theories you are operating on into reality. You are still frustrated with the lack of leverage with your dollars but are hopeful that you can get your money in motion at a higher velocity as the strategies and plans start to play out in your life.

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Level 10, 11, 12 (Accelerated)

You have a solid, proven strategy that is clear and written down. One that guides you when it comes to investing in YOU, your business and your wealth. You have maximum control of your money and have a system set up where your money is guaranteed, protected and liquid for you to access when you need it regardless of the state of the economy or marketplace. You now pay yourself first. You now use the velocity of money multiplier getting more than one turn out of your cash. You only invest your cash where you have a calculated way to leverage your own personal expertise to maximize the expansion of that investment. While the rest of the marketplace run around like crazy people, you sit calm at the eye of the hurricane with strategy on your side.

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What is your Self Assessed Ranking?

Key Area [6 of 10] Insurance

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Level 1, 2, 3 (Asleep)

You give zero energy to protection at this time. You find yourself in survival mentality and this focus on “hustling” to pay the bills has created zero space for you to even focus on the conversation of protection and transfer of risk. Insurance is an expense to you and if it wasn’t required by law in some cases you would likely never even consider paying for it in your life. You cannot see the connection between protection and its effect on expanding production.

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Level 4, 5, 6 (Awake)

You have taken some losses and for the first time you can see that without protection you are unable to produce at the highest level. You have been able to manage some of the “hustle” mentality to a point that it has allowed you to slow down just enough to see how exposed you are and this exposure does not feel good knowing how much risk you are managing in your business and personal life. You, for the first time, begin to invest in insurance as a strategy but in your mind still look at it as an expense and unenjoyable.

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Level 7, 8, 9 (Active)

You have made the shift mentally for the first time and your actions are starting to support that shift in a massive way. You can see how insurance is not an expense but is actually one of the greatest investments you can make to sustain and protect your production. You also can clearly see that without insurance your ability to create has a shelf life and that the fastest way to manage the risks that are outside of your control is to transfer them to an insurance company and away from you so that you can continue to produce with the #1 Asset without fear of having it taken away by accident or incident. You are no longer angry about paying for insurance and you welcome its role in your life but you have still not been able to see how intimately connected your protection is to your production.

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Level 10, 11, 12 (Accelerated)

You are passionately focused on the protection of what you have created as well as the protection of all the key players and true assets at the core of that creation. You can clearly see the connection between protection and production and recognize that maximum production is born from maximum protection and so you invest daily, weekly and monthly into the foundation of protection in order to explode your production. You experience insurance not as an expense but as an investment that operates as a shield as well as a sword in the battle of business and life. You have become a beacon of a KING with a KINGDOM that is not only expanding but that will sustain the test of time against eroding factors of life. You have built an EMPIRE.

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What is your Self Assessed Ranking?

Key Area [7 of 10] Debt

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Level 1, 2, 3 (Asleep)

You are always behind. CC's are racked up, you owe money to everyone, you spend much more than you bring in. You were never taught how to manage money. You have not stopped to think about what life might be like if you started tracking your cash flow. You've never measured the effect of debt and its true cost in your life. There is no standard set here.

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Level 4, 5, 6 (Awake)

You know you need to do something but you never will. Interest paid on debt controls you. You pay so much out of your cash flow to debt that it's impossible to get by. You are leveraged to the max. The banks own everything you have. You have decent credit and you abuse it. You don't know how to utilize it as a tool to produce with. You want to but you have no clue on where to even start. Fear doubt and worry run your life in this area. The need to be loved, be significant and have variety rule your life. Therefore, you’re buried with this oh so heavy burden of debt.

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Level 7, 8, 9 (Active)

You have a plan but it is based on what a financial institution wants you to do. You pay down all debt thinking the less you pay in interest is the best thing to do - even at the cost of paying less in taxes. But you don't know this. It's what a bank has told you or what your parents taught you. Get out of debt is the focus. You've set standards but they are based on the bank's agenda not necessarily meeting your full potential.

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Level 10, 11, 12 (Accelerated)

You know how the wealthy play this game and you leverage it with guarantees in key areas. You always have more assets, cash assets guaranteed, protected and liquid to offset any liability at any time. You pay yourself interest. You maximize write offs and save the difference. Your focus is on growth and contribution. This drives your debt. You only have productive debt. All unproductive debt is being funded by your personal banking system. You are empowered by “knowing versus hoping” that your debt is all productive. You never borrow for consumptive or destructive purposes. You leverage banks when you want to, but you do not have to. Big difference.

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What is your Self Assessed Ranking?

Key Area [8 of 10] Taxes

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Level 1, 2, 3 (Asleep)

You don't file a return. You have bad credit. You have no desire beyond survival when it comes to any kind of tax planning whatsoever.

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Level 4, 5, 6 (Awake)

You file taxes but have no strategy. If you got audited, you would be screwed. This is a huge fear for you. You write everything off and keep really bad tax records. You delay your tax return. You don't have an accountant. You file online with Turbo Tax or at Walmart when they set up booths. You live in fear around taxes. You want to change this but say to yourself “I don't have the time.” The need for uncertainty/variety in your life drives you and you’re not aware of it. This is a massive area in which it shows up. It messes with your head, your heart and soul all day long every day. Your reactionary all the time with your taxes. You believe you will always be able to hustle your way to pay the tax bill every year. There is no planning here. The pressure is massive; it weighs you down in every area of life as a result. It's not fair is it? And I know, it's not your fault. You have never taken the time to understand this area, no learning taking place here.

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Level 7, 8, 9 (Active)

You study tax strategy. You plan every year. You have a tax account set up at the bank - you pay quarterly payments. You know the basics and it feels like enough. You pay yourself a set salary and distribute on top of that. It's all based on the advice from your accountant. You buy things at the end of the year to lower your tax bill whether you need it or not. Life is excellent here. But excellent is actually just good nowadays.

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Level 10, 11, 12 (Accelerated)

You are strategic in your tax plan. You have a tax team that you visit with quarterly at a minimum. You plan. You have a foundation set up or you make contributions in a charitable way fulfilling you to the highest levels. You pay your taxes now after all legal write-offs can be made. You have significant amounts of money in tax-free accounts because you have studied tax history knowing we are in a low tax environment with the most amount of pressure being put on government-subsidized programs than ever before with the most amount of debt than ever before. You take advantage of all legal write-offs: 1. Mortgage interest being the #1 personal deduction you can take, 2. Kids as dependents, 3. Any charitable contributions - you maximize these first. At the core of your mindset, your #1 overall arching tax strategy is that of earning another dollar. Yes, you do all you can strategically but you focus on production at the highest level in your mind around taxes. You know no one ever shrunk their way to wealth.

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What is your Self Assessed Ranking?

Key Area [9 of 10] Maximum Potential

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Level 1, 2, 3 (Asleep)

You make cash and spend every dollar of it. 40 cents of each dollar he earns goes to Uncle Sam. Federal income tax, state income tax, FICA, Medicare, tax on gas, property tax, sales tax on unlimited items, luxury tax, etc. Tax is a massive eroding factor in the amount of money you actually hold onto. The next eroding factor is that of interest paid on debt. 35% or .35 cents on each dollar you earn goes to interest on debt. Mortgage debt, auto loans, lines of credit, credit cards, leases, etc. it's an incredible amount that passes through your hands; you hold onto none of it. The remaining cash you have left is spent on your lifestyle. ZERO cash is being saved. How could you possibly even consider saving when you have these kinds of economics going on in your life.

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Level 4, 5, 6 (Awake)

You go from zero to about 2-4% savings rate now. You know this does nothing in the grand picture. You know you need to save but it has not become a must in your life. You have no commitment. Your lifestyle is your top priority. You keep saying “someday I will.” You think “I hustle my butt off and therefore I'm entitled to a great lifestyle.” This mindset actually ends up biting you in the butt - keeping you in scarcity, creating in scarcity, and feeling a tremendous feeling of lack. Your driving need is significance in your life and as such you will sacrifice the security of your family’s economic plan to keep this significance in full force. You earn a higher income but it goes to taxes, debt, and lifestyle. You want to save and be empowered by a plan but the need for significance drives the ship, leaving you wanting but never doing anything about it.

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Level 7, 8, 9 (Active)

You have transformed from significance to growth in your life. You know now, for the first time, that growth is a more fulfilling need and saving money. By starting to have tax strategies that lower your overall taxes, allowing you to hold onto more money you make, thus allowing you to save more. You are also starting your own banking system where you pay interest to yourself versus a bank. These two alone, paying less in tax holding and paying yourself interest versus a financial institution, allows you to hold onto a significant amount of more money. This holding on to more creates a very high rate of return. You now have hope for the very first time that you don't have to sacrifice lifestyle to do this. You are empowered.

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Level 10, 11, 12 (Accelerated)

You are truly achieving your maximum potential by paying less in tax today and in the future holding on to more, which allows you to save more. This creates a very high rate of return for you, holding on to more of the cash that passes through your hands. You have created a fully functioning personal banking system, paying yourself versus a financial institution interest. This allows you to create at the highest levels in all areas of your life. Growth and contribution are now the driving needs in your life.

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What is your Self Assessed Ranking?

Key Area [10 of 10] Legacy

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Level 1, 2, 3 (Asleep)

You have little to no thought about legacy. You know what the word legacy means but you cannot even consider it due to the economic forces in your life. You, in no way, can consider this as an empowering part in your life. Survival only here.

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Level 4, 5, 6 (Awake)

You understand legacy. You desire it, but have no clue as to how it would even be part of your life due to current economic forces at play. You live in fear that if both you and your spouse died, the state you reside in would make any and all decisions as to where and who the kids would be left with. This haunts you subconsciously and consciously when the topic comes up - especially when asked or when you read about it in assessments like this. It lowers your production and overall peace in your life. You have not thought of contribution in any way for charitable giving.

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Level 7, 8, 9 (Active)

You have a handwritten will. You want a family trust but have not executed one or you have one and it's not funded properly. It's outdated. You don't utilize it like you could. You have basic life insurance, legal documents but if you died, good luck on those estate planning documents actually doing what they say they will do. This too limits the peace that you could be creating within your life. You are starting to think legacy for the first time ever. You want to leave a legacy of both your mental capital and financial capital.

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Level 10, 11, 12 (Accelerated)

You have a legacy mindset that drives you in all areas of your life. You know - you don't hope - that your estate plan, when utilized, would hold up. Not only would it hold up it would last for generations and generations empowering you today to create expand and grow even more than before. You extract life lessons on a regular basis and deliberately seal them up in the estate plan, legal documents. Your estate plan is bound and current. Funded to the max and updated regularly. You have a board to assist in the execution of said document, a statement of purpose along with a library of your family’s beliefs, your most precious human life value assets that would allow for your life legacy to live on far beyond your own life. The reality of this empowers you today in a massive way. In fact, it allows you to create more today than ever before as a result of this in your life. It truly is your legacy mindset that empowers you today the most. You have backed legal documents to fulfill on this and leave the most for those, their family, to live on in your legacy. For many this is the first generation legacy that is taking shape. Reality. When this is reality, life starts to transform to the 2 highest most fulfilling long term needs; growth and contribution. This is truly living in the prosperity mindset.

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What is your Self Assessed Ranking?

On the next page are the totals from your Financial Self Assessment